Content is king and authoring, posting and sharing content is the key to waging a successful media campaign. Be sure to write like you are having a conversation, not like you are writing to an audience, and your content is sure to be well received and proliferated.
Glaziers Rule: there is no limit to the amount of content you can create and publish, as long as it is has more value to your readers than to your business. Limit the publishing of content that has more value to you than your network. By practicing this simple rule, you will establish yourself as a thought leader and your networks reputation will grow as a source for the subject matter you post.
Dr. Alan Glazier is an optometrist in private practice in Rockville, Maryland, a suburb of Washington, DC. Dr Glazier is a frequent lecturer on healthcare social media and is a professional blogger at sightnation.com. Dr. Glazier won the first Northern Virginia Technology Council Award for “Best Use of Twitter” in 2010. He has been interviewed by major publications regarding his cutting edge use of social media to market his medical business. His book on healthcare social media and search engine optimization is set to be published in September, so connect with him on twitter @EyeInfo or subscribe to this blog for alerts. Visit his practice website at youreyesite.com for more information
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