Google Tracks Your Eyes When Testing its Designs

Where are you looking?

Google is one of the great modern innovators. Even though its search engine is already the world’s most widely used, it still continues to introduce new features. One such new feature is Google Instant, which took the suggestions feature to a whole new level.

Google Instant wasn’t just a simple experiment for the search company that it rolled out blindly. Rather, it was tested down to details that included tracking the eye movements of users to see where the attention goes on a web page.

What you see below is a line tracing the path that the eyes take when hitting Google. The large red dot is where the user was currently looking when the screenshot was taken.

See Cnet for more about how Google tests inside its labs.

Courtesy of the Doctors at Shady Grove Eye and Vision Care; Optometrists, Ophthalmologists and Opticians working together to help you see better.  Serving the Rockville, Potomac and Gaithersburg Maryland suburbs of Washington, DC for over 40 years. For more information visit or call (301) 670-1212

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